February 21, 2014

Saturday: slow Google day?

Since using Google's Webmaster Tools I noticed that the number of impressions for this blog has a distinct weekly pattern, with a deep minimum on Saturday (see blue line in the Figure). The y-axis is logarithmic and the Tuesday-to-Saturday ratio is about two, far from negligible. The same tendency (but quite a bit more noisy) holds for the clicks (red line).


If this is a general trend for Google searches, the only explanation I can think of is that people tend to go out on Saturday, but they stay in on Sunday and browse the Internet ?! And then they do some more browsing from work, on Monday and Tuesday, before getting productive on Thursday and Friday. Sounds reasonable, based on what I see around me...

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